Bridging Operations, Processes and Solution Design
for F&B & Retail
Independent Thailand-Based Consultant
Bridging business needs, best practice operations, and technology — delivering clarity, efficiency, and successful system adoption across the entire lifecycle.
Are These Challenges Affecting Your Business?
Strategy & Selection Stage
- Vendor Neutrality: “We're worried about choosing a system based on sales pressure, not real operational fit.”
- Unclear Technology Roadmap: “We don’t have a scalable long-term plan for growth, multi-unit expansion, or franchising.”
- Hidden Costs: “We keep running into unexpected implementation fees and costly post-sale surprises.”
- Requirement Misalignment: “We struggle to define technology requirements that truly match real-world operations.”
Implementation & Rollout Stage
- Implementation Risk: “The vendor’s rollout plan feels unrealistic and risky for business continuity.”
- Communication Gap: “Our business users and technical teams constantly misunderstand each other.”
- Staff Resistance: “We expect slow or reluctant adoption when the system goes live.”
Post-Go-Live Stage
- Legacy Migration: “We need a safe, structured transition from outdated systems without chaos.”
- Operational Inefficiencies: “Our workflows remain complicated, error-prone, and costly.”
- Underutilized Systems: “We’re not getting full value from our existing technology investments.”
If any of this feels familiar, let's talk. Schedule a free consultation.
How I Help Organizations Succeed
1) Technology Strategy & Advisory — Strategic Clarity
Achieve strategic clarity through a structured evaluation of your current systems, a simplified long-term technology direction, and clear solution choices aligned with real-world operations.2) Neutral System & Vendor Evaluation — Confidence & Control
Gain full confidence in decision-making with vendor-neutral assessments, transparent proposal comparison, and early identification of hidden risks and costs.3) Implementation Review & Rollout Planning — Smooth Adoption
Ensure a smooth, disruption-free rollout through feasibility validation, business-technical alignment, and practical adoption planning designed for Day-One readiness.4) Operational Workflow Optimization — Simplified Work
Improve operational efficiency by uncovering practical workflow enhancements that reduce errors, lighten staff workload, and increase accuracy without adding complexity.Credentials & Background
For over two decades, I’ve helped Global F&B and Retail Brands across Asia streamline their operations. My expertise spans the entire technology lifecycle, from enterprise-level POS/SaaS solution consulting and sales to meticulous implementation planning and successful customer adoption.
My focus is not solely on the technology stack, but on the integration of business operations, process improvement, and strategic solution design. I ensure that any system implemented effectively serves the desired business outcome, whether through market-available solutions or proprietary solution design to fit unique operational needs. Throughout my career, I've acted as a crucial bridge between business users and technical teams, translating complex needs and ensuring systems are adopted smoothly from day one.
My approach is simple: technology should make work easier for people. While my experience is global, I am Thai-based and possess deep local market knowledge concerning regulations and operational practices unique to Thailand. Today, I work independently and vendor-neutral, providing practical and honest guidance focused on what truly fits your business—not what’s being pushed by any specific provider.
- Oracle — Strategic Accounts Hospitality APAC
Led end-to-end technology adoption for global F&B brands across Asia, specializing in Oracle Symphony SaaS. Oversaw solution consulting, implementation planning, revenue alignment, and long-term success. - NEC & Diebold Nixdorf — Retail Head Thailand
Managed retail technology divisions, responsible for P&L across hardware/software, and delivering high-volume retail solutions for leading Thai retail chains. - Macromatix — APAC Project Implementation
Delivered POS and back-office SaaS integration projects involving teams across Australia, the U.S., Thailand, and China — including gap analysis, workflows, KPI definition, and go-live success. - NetSuite Project Consulting
Provided independent consulting and advisory services for clients and service providers involved in NetSuite ERP projects, focusing on system implementation and integration best practices. - Pioneering Hotel and Retail Automation in Thailand
Contributed to the early adoption and implementation of the Hotel Management Systems and establishing foundational Retail Automation across major gas station networks that are now widely used across the industry.
Ready to improve your operations and align the right solutions for sustainable growth?
I’m fluent in both English and Thai, and work seamlessly with local teams and international stakeholders.
Feel free to reach out anytime.